While definitely not as unsettling as the Japanese "Play Face" advertising campaign, or as costly as the £82 million European marketing push, the recently revealed PS3 Slim ad campaign for North America possesses something unique for the world of video game promotion -- actual humor. PlayStation.Blog revealed the first two television spots for the western hemisphere's "It Only Does Everything" campaign. The first, featuring a startling Jonah Hill lookalike, is posted above. The second is embedded after the jump. We'd like to extend a big round of applause to Sony's marketing team. Congrats guys! You've finally managed to market Sony's gaming hardware in a manner that makes a freaking lick of sense.Continue reading North American PS3 Slim ad campaign 'Does Everything'North American PS3 Slim ad campaign 'Does Everything' originally appeared on Joystiq on Thu, 27 Aug 2009 11:30:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments