I came across this video clip over the weekend and it's a great illustration of harnessing your passion to fuel business success. John Nese was able to take a childhood idea and turn it into a thriving niche retail business where he was able to tell the giants of the industry that he wasn't interested in selling their products. Take a look at the video and appreciate the simplicity of his business model.


Some simple takeaways from this video are as follows:

1. Know your customer.
2. Know your product.
3. Know your market.
4. Maintain a clear vision.

Absolutely fabulous video about soda pop. The store's on the web and in Los Angeles.