http://gideonshalwick.com/ Gideon Shalwick explains his 4-step success formula that he uses both conciously and unconciously to be successful. Gideon has broken it into 4 main areas: 1. Find your "hedgehog" concept 2. Find a hungry crowd and give them some food 3. Apply the beach head strategy 4. Be persistant Inside this video Gideon covers the third area - Apply the beach head strategy. Make sure you watch this video to find out what the beach hedge strategy is. http://gideonshalwick.com/