Here's a remix edit of Steve Jobs latest keynote address. Is Apple brainwashing us into buying their great incredible really cool amazing easy gorgeous beautiful awesome products like the new iPod Nano?! methodshop
A video took the web by storm today entitled "Incredible, amazing, awesome Apple." Basically, it boils down Apple's lastest event into a series of superlatives. It's a funny video because Apple really does have a pattern of using these types of words over and over again in its demonstrations. Cynics will say this is how Apple brainwashes the masses into buying their products, and gets people jazzed about the tiniest features. But I think there's something much deeper here.While certainly there is some element of hearing something so many times that you start to believe it, that's nothing new, any good salesman will do the same thing. But why I think the tactic works so well with Apple is because they actually believe what they're saying. Just watch Steve Jobs in that video. It sure seems like he's damn sure that what he's talking about is amazing. He's excited about it. So is Phil Schiller and the others on the Apple team. And that excitement translates on a level unseen.TechCrunch50 Conference 2009: September 14-15, 2009, San Francisco