About two weeks ago we reported Sony's Walkman (kind of) outsold the iPod in Japan for the first time in four years, and now Sony steps up their efforts in the portable media player arena by officially introducing the Walkman A and S series . Sony says their twelve new devices are specifically aimed at "young customers". Both series display lyrics that scroll as a song is played and have to be downloaded from the web (costing between $0.15 and $0.25 per text).