Since Peter Csathy took the helm of Sorenson Media as President and CEO, the 14-year old company has expanded the capabilities of its core customer base by launching an easy-to-use and cost effective video delivery network, Sorenson 360. By combining Sorenson Squeeze encoding tools with Sorenson 360, small and medium sized businesses (SMBs) and video professionals, have a dedicated workflow that extends into online video workflow. According to Dan Rayburn, EVP of Streamingmedia.com, who spent several months reviewing the product a hands on review, he said, "Sorenson Has A Winner With Their New 360 Video Platform." Dan provides a thoughtful review and gave Sorenson 360 a rating of 4.5 stars out of 5 and noted that Sorenson 360 was designed to address the needs of the SMBs and bundles all the key services including transcoding, storage, delivery, analytics, player customization all within an easy to use system. Here's a brand new About Sorenson Media video, that makes an exclusive world premiere right here on this blog, in which Peter illustrates the key features and benefits of the Sorenson 360 video delivery network. <!><!> The following is recent conversation I had with Peter to catch up on the latest developments at his company. He also shares his perspective on monetizing of online video, the importance of high quality video encoding and what differentiates Sorenson 360 from the offerings of the many online video platform providers in the space. This is part one of the two part interview. Larry Kless: I was just on your blog and I saw that, It's Official -- Sorenson 360 Now Features Secure Vid Review & Customizable Player Options, was that the announcement, could you explain that product launch? Peter Csathy: Yes it was so just yesterday we introduced we significantly enhanced Soresnson 360 into the marketplace and it's a good day because the reception to date has been great couldn't ask for more. Larry Kless: You also mentioned in your blog post that there was some critical diff...