CEO Conversations: Peter Csathy, Sorenson Media - Part Two

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In part two of this CEO Conversations with Peter Csathy, we talk more about how Sorenson Media differentiates itself within the market and Peter offers his mid-year review of the online video space. We also talk about how in the midst of the economic recession his company continues to grow and hire more positions. Earlier this month, Sorenson Media reported that the number of international visitors to its Web site now exceeds domestic traffic as a result of the demand for the company’s digital video solutions. International sales are up and Peter attributed that to "a direct result of our established brand name and reputation for quality,” adding that, “It is also a testament to how important online video is becoming to businesses globally.” In part one, Peter described their offering as the portfolio approach where you have the products and services. While they have the video publishing platform of Sorenson 360, they also have the separate encoding solution, Sorenson Squeeze which can work seamlessly together or completely independently. Here's an overview video, Video Publishing Made Easy | Sorenson Squeeze + 360: Here's the conclusion of our conversation: Larry Kless: Last month Sorenson Media issued a press release that said, Sorenson Media Plans Further Expansion to Meet Growing Demand for Innovative Online Video Services, can you speak to that statement and further expand upon what you've been quoted there? Peter Csathy: So, the exciting thing about this space, when we talk about the macro environment is that it's crazy economic times. It's very painful out there and we all know that. At the same time, we in the online or Internet video space who provide the toolsets (and there are a number of companies), all of us are very good position because the market for our kinds of services and technology is growing literally exponentially. So these are good times for our company. And as a result, you see hiring going on with other companies that are in and around the space rather than retr
Sep
24

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In part two of this CEO Conversations with Peter Csathy, we talk more about how Sorenson Media differentiates itself within the market and Peter offers his mid-year review of the online video space. We also talk about how in the midst of the economic recession his company continues to grow and hire more positions. Earlier this month, Sorenson Media reported that the number of international visitors to its Web site now exceeds domestic traffic as a result of the demand for the company’s digital video solutions. International sales are up and Peter attributed that to "a direct result of our established brand name and reputation for quality,” adding that, “It is also a testament to how important online video is becoming to businesses globally.” In part one, Peter described their offering as the portfolio approach where you have the products and services. While they have the video publishing platform of Sorenson 360, they also have the separate encoding solution, Sorenson Squeeze which can work seamlessly together or completely independently. Here's an overview video, Video Publishing Made Easy | Sorenson Squeeze + 360: Here's the conclusion of our conversation: Larry Kless: Last month Sorenson Media issued a press release that said, Sorenson Media Plans Further Expansion to Meet Growing Demand for Innovative Online Video Services, can you speak to that statement and further expand upon what you've been quoted there? Peter Csathy: So, the exciting thing about this space, when we talk about the macro environment is that it's crazy economic times. It's very painful out there and we all know that. At the same time, we in the online or Internet video space who provide the toolsets (and there are a number of companies), all of us are very good position because the market for our kinds of services and technology is growing literally exponentially. So these are good times for our company. And as a result, you see hiring going on with other companies that are
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