CIGNA says they are 'A Business of Caring,' but the reality is that they are getting filthy rich by denying basic coverage, specially to those patients that need it the most. Sick for Profit launched a contest to rename CIGNA's advertising tagline. We received thousands of great real CIGNA taglines.Watch the video featuring some of the finalists. Now, it's time to vote on your favorite tagline! With the winning tagline, we'll make CIGNA a new corporate logo, post it on Facebook, and send it CIGNA execs. Thanks to your continuous effort we are able to expose CIGNAs true image of abuse and greed, a far cry from the caring company they pretend to be. Yours, Robert Greenwald and the Brave New Films team Join the conversation on: