Social Media Toolbox for Artists + Bands – Livia Tortella, EVP of Marketing, Atlantic Records

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Social Media Toolbox for Ar... from video.socialmediamarketinglab.co.cc
Livia Tortella is the GM/Executive VP of Marketing and Creative Media at Atlantic Records. Tortellas focus at Atlantic lies in business and digital product development, such as establishing artist fan clubs, merchandise products and direct-to-consumer strategy. Atlantic’s innovation in digital marketing has made them the first major label ever to earn 50% of their revenue [...]
Sep
29

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First collected by smmlabj
Sep 29, 2009
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Livia Tortella is the GM/Executive VP of Marketing and Creative Media at Atlantic Records. Tortellas focus at Atlantic lies in business and digital product development, such as establishing artist fan clubs, merchandise products and direct-to-consumer strategy. Atlantic’s innovation in digital marketing has made them the first major label ever to earn 50% of their revenue [...]
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