Social Media Strategy Increases Tampon Sales

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Social Media Strategy Incre... from video.socialmediamarketinglab.co.cc
NEW YORK (YouTube.com/AdAge) — Josh Bernoff is Vice President and Principal Analyst at Forrester Research and co-author of the book “Groundswell.” Keynoting this week’s Interactive Advertising Bureau’s Social Media Conference, he discussed how major marketers like Procter & Gamble are using social media in increasingly potent ways. With the social community effort detailed here in [...]
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NEW YORK (YouTube.com/AdAge) — Josh Bernoff is Vice President and Principal Analyst at Forrester Research and co-author of the book “Groundswell.” Keynoting this week’s Interactive Advertising Bureau’s Social Media Conference, he discussed how major marketers like Procter & Gamble are using social media in increasingly potent ways. With the social community effort detailed here in [...]
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