Title sequences are no longer the exclusive domain of the movies. Trade shows, festivals and events use them to introduce sponsors, guests, or speakers. These kinds of titles are made to impress. They have to be really cool because it's about conveying the right image and about prestige, but mostly it's about designing an experience for the visitors of the event. Not so much different then from creating a main title for a movie? We asked creative director and main 3D compositor Scott Wenner of the Minneapolis-based studio motion504.

"Titles for events or conferences provide a really unique opportunity in that you're not quite as bound by the narrative or style of the film that follows. You're a little more free to make a standalone piece,” explains Wenner.

Together with motion504's creative team he delivered a title sequence with “Hollywood appeal” for the annual AICP production industry show. The titles introduce the show's reception sponsors, one by one, in a truly original fashion. An almost Spielbergian tour-de-force.

“I've always romanticized the idea of the solitary craftsman making things by hand in a workshop," Wenner tells us. "I ended up bridging that with another interest, which is a kind of vintage, pulpy science fiction - mysterious inventors and scientists ahead of their time, creating the impossible.”

“After working through this initial concept at motion504, I had a Producer friend go out on a bit of a mini location scout to look for workshop settings. We got lucky and he found a pretty ideal space at a salvage yard in Minneapolis.”
Source: http://www.watchthetitles.com/articles/00151-AICP_Show_2009_reception_sponsor_reel