Yahoo India 60 Sec English Commercial
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In the normal course of things, it’s rare for Internet companies in India to take out print advertising at all. On Monday, Yahoo (NSDQ: YHOO) stunned Internet users with a high voltage campaign that broke as jacket ads (equivalent of full front page ads) in national dailies, including The Times of India, Hindustan Times, Mint and DNA. Simultaneously, the ‘You’ campaign’s TVC broke on television channels while a digital campaign broke out on the Internet and mobile devices. An out-of-home campaign also went up in four cities—New Delhi, Mumbai, Bangalore and Hyderabad. The same day, Yahoo’s new home page, which the company has been beta testing since December 2008 and partially migrating users to since July, went fully live (became the default option for all users).
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