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Australian War Memorial web manager Liz Holcombe talks about her social media strategy. She discusses how she uses Flickr, Flickr Commons, Facebook and YouTube to build a community around the war memorial’s collection. She discusses who her audience is, how she evaluates viewer behaviour and how CAN’s use of social media works to promote the [...]
Australian War Memorial web manager Liz Holcombe talks about her social media strategy. She discusses how she uses Flickr, Flickr Commons, Facebook and YouTube to build a community around the war memorial’s collection. She discusses who her audience is, how she evaluates viewer behaviour and how CAN’s use of social media works to promote the [...]