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First, it was the social media consultants. Then it was marketing firms and ad agencies. Now it’s the big 4 consulting firms. Where are all of these social media gurus coming from? And more importantly, with the “big four” now preparing “million dollar” social media integration and change management packages for their enterprise clients, the [...]
First, it was the social media consultants. Then it was marketing firms and ad agencies. Now it’s the big 4 consulting firms. Where are all of these social media gurus coming from? And more importantly, with the “big four” now preparing “million dollar” social media integration and change management packages for their enterprise clients, the [...]