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Learn some tips from Seth Godin as he explains simple methods you can use to ramp up your sales as a result of making better choices about how you decide to spread your own ideas. Hear what he says about "Otto Rohwedder" and his invention of "sliced bread" and how this could translate into huge visible impact on your personal success through various styles of marketing. Explore the reasons why it may be better for you to not playing it safe, and see why being very good may be the absolute worse thing you could do if your're planning on getting yourself out of a slump in sales.
Seth Godin: Sliced bread and other marketing delights TEDtalksDirector 19 min - May 17, 2007
http://www.ted.com In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream's bell curve, are the new sweet spot of the market.