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Seth Godin: Sliced bread and other marketing delights TEDtalksDirector 19 min - May 17, 2007 http://www.ted.com In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream's bell curve, are the new sweet spot of the market.