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The marketing leading up to Brütal Legend's Rocktober 13 release date (hey, that's today!) has been unlike any Tim Schafer game to date -- a steady stream of content from the game on top of the occasional live-action short. And now, Schafer's biggest project is taking the marketing machine to the boob tube (we've embedded the ad after the break, via YouTube) with a 'Hell yeah!'-laden ditty. The bad economy paired with Brütal Legend's same-day release alongside Uncharted 2 means EA needs to get the word out. Hopefully Eddie Riggs' repeated phrase will do the trick. Continue reading Brutal Legend ad commercializes Eddie Riggs for televisionBrutal Legend ad commercializes Eddie Riggs for television originally appeared on Joystiq on Tue, 13 Oct 2009 14:00:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments
Even before its release, Brütal Legend, the new head-banging videogame that stars Jack Black as a guitar-wielding roadie thrust into a heavy metal fantasy land, has earned heaps of street cred. The game’s immaculate soundtrack features deep cuts by beloved metal gods and respected up-and-comers, and the gameplay is full of metal in-jokes and references. [...]
Even before its release, Brütal Legend, the new head-banging videogame that stars Jack Black as a guitar-wielding roadie thrust into a heavy metal fantasy land, has earned heaps of street cred. The game’s immaculate soundtrack features deep cuts by beloved metal gods and respected up-and-comers, and the gameplay is full of metal in-jokes and references. [...]