One of the big trends we've seen over the last few years is the push to bring local businesses online. No longer are online reservations and purchases solely available through major brands — it's now quite easy for a local business to set up a storefront online, and plenty of them are doing it. Now a new site called RentCycle is looking to tap into a slightly different market: the rental industry, which encompasses everything from power tools at Home Depot to scuba gear at a local shop in Hawaii.The company launched in a limited alpha last week, and has since signed on over 20 local rental businesses. The first 100 Techcrunch readers to sign up here with the promo code "techcrunch" will be able to sign up for free.