"Gary Vaynerchuk is the creator of Wine Library TV and co-creator of Obsessed TV, along with Samantha Ettus. After primarily utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. Gary's dual identity as both business guru and wine guy has made him the ""Social Media Sommelier."" garyvaynerchuk.com"