City marketing: commercial brands for a stronger city branding

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2 Liverpool City Brand
Oct 15, 2009
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Watch the Spain Marketing film in the 3.half of the 10 min film.The brand territory matrix - developed by Gildo Seisdedos (IE Business School) and Cristina Mateo (Madrid Global - Madrid City Council)
Oct
15

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The brand territory matrix - developed by Gildo Seisdedos (IE Business School) and Cristina Mateo (M
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