ACTONCO2 “Bedtime Stories” TV advertisement, October 2009The ACT ON CO2 campaign launches its Bedtime Stories TV advert on 9 October 2009 at 20.45 on ITV1.Running on television, press, outdoor posters, cinema and online the campaign is designed to raise awareness of climate change, convey the imminence and the need for urgent action. We encourage you [...]

Environmental extremists in the United Kingdom are probably even “greener” than our own native eco-extremists, but this commercial shown on British television steps over any number of lines. Truth is just one of them.After more than 350 public complaints, the U.K.’s Advertising Standards Authority is reviewing the commercial for “scaremongering” and “misleading the public.”Janet Daley [...]