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Mahindra's Rodeo is pitched at youngsters who are seeking a stylish buyWith the festive season on and two new products in its stores already, Mahindra Two Wheelers is aiming at selling 7,000 scooters this month.Mahindra has launched these products keeping in mind more than one category of customers. The Rodeo has been designed for the youngsters whereas the Duro is said to be suitable for the families.All these models have been manufactured by the same Taiwan-based scooter manufacturer SYM with a 125cc engine.These three products give you a gas mileage within the range of 50 to 58 kmpl under standard conditions and therefore said to be value for money products by the company. As of now, the company has around 300 dealerships and 80 service centres and is targeting customers in urban and semi-urban areas.click through to view the Rodeo and Duro Image Slideshow
Could the Rodeo use cheaper Chinese parts in the future?
Business Standard reports Mahindra two-wheelers is looking to source parts from Chinese manufacturers to gain cost advantages.
While no rigid plans have been made, Chinese vendors are in talks with Mahindra. It is not known if Mahindra will use Chinese parts for the existing 125cc Rodeo and Duro scooters or future models. Mahindra has confirmed it is in talks with the Chinese.
Anoop Mathur, president, two-wheeler sector of M&M -
We want to be present as an end-to-end player in the two-wheeler space,and would take a call on these Kinetic models depending on market feedback. We are looking at positioning our products uniquely
Could Mahindra go from just sourcing Chinese parts to entering the Chinese market or shipping in Chinese scooters or bikes for India? When Chinese cars are waiting to greet Indian customers, why not Chinese scooters?
click through to view the Rodeo and Duro Image Slideshow