Kanye on that next level deep shit. A lot of metaphors in this. The video takes what people like and hate about Ye’s persona and pushes it to the limit, the video also “walks the fine line between self aggrandizement and self mockery.” The piece also mentions that the song has beens remixed (sort of like Paranoid was) and that it was done by Spike Jonze’ brother, Squeak E. Clean of N.A.S.A.