Em uma feira de livros em frankfurt, surgiu algo que surpreendeu a todos presentes, uma empresa soltou 200 moscas na feiras e amarrada a elas, pequenas tiras fazendo publicidade em toda  a feira, a criatividade chamou a atenção, só algumas pessoas ficaram com dó das praquinhas…kkkkPosted in Sem categoria [...]

German publisher uses flies to spread the word! http://www.youtube.com/watch?v=ldC7FQiUJ6s&feature=player_embedded

A German company attaches mini aerial banners to the legs of flies as part of a tradeshow stunt.

Publisher Eichborn (with a fly as its logo) released 200 flies with lightweight banners, attached with wax. No flies were harmed in the making of this move.

I’ve heard of branded sheep before but branded flies must go down as one of the most inventive ambient stunts in history. This is exactly what a German book company Eichborn did at the recent 2009 Frankfurt bookfare, attaching little banners to a number of flies and releasing them onto the unsuspecting public. [...]