Brand Resurrection: Filene’s Basement

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First collected by sheerbrandage
Oct 22, 2009
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I am considering Filene’s Basement more of a brand resurrection than a brand renaissance. While the company has dwindled in the last few years, Bostonian have always known the brand. The facade at the original Downtown Crossing location remains as a shrine to the once prominent retail brand with hopes of rising once again to [...]
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