Exceptional Healthcare Marketing: The Day I Found Out

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First collected by dandunlop
Jul 30, 2009
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One of the art directors I work with forwarded me a link to Seattle Cancer Care Alliance's website: The Day I Found Out (http://www.thedayifoundout.com). This is inspiring marketing. The website contains video clips of cancer survivors sharing their stories about the day they found out they had cancer. This is a great example of how the best and most impactful marketing concepts are often the most simple. The idea is exceptionally well executed. I did some quick digging and found that the videos are also available on YouTube although none of them seem to have many views (that may change!). Below is one of the survivor stories I found to be so compelling. If you get the opportunity, you ought to visit this website. To me, this says that the Seattle Cancer Care Alliance has a deep understanding of what cancer patients go through and definitely pulls off miracles. And when you've got cancer, or have a family member with cancer, you hope for miracles. Kudos to the marketing team at Seattle Cancer Care Alliance. Post by Dan Dunlop, Healthcare Marketing Done Right
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