Pretend, for a moment, that you're one of the creative minds at the iPhone app development house, Smule; you and your team have had a series of back-to-back successes, and your audience has come to expect certain things of you; they expect the utmost highest design quality, for it to be music-related, and -- perhaps worst of all -- some level of maturity. When expectations are high and narrow in focus, how are you supposed to unleash your creativity?If you're Smule, you go and establish a second company as your first company's evil twin. Then you release an application involving zombies in bikinis.