Nice excerpt from Eric Schmidt's interview at the Gartner Symposium in Orlando here on what the internet will look like in five years.

The key Excerpts for me are:

- There will be more Chinese content than English

- Assuming the phone manufacturers get it right, more people will be accessing by a mobile rather than PC

But for me the most important comments are:

- Most people's information will be gotten from other information as opposed to traditional information sources. People will listen to other people more than anyone else.

Those in PR that aren't working to build advocates for their brands outside of the traditional media now, will be well behind the eight ball when Eric's forecast becomes reality.