Now, BoomTown likes a good jingle as much as anyone else, but this new one from Microsoft's Bing search service is sticking in my head like a piece of chewed gum.Shot at Keith Valley Middle School in Horsham, Pa., it uses 400 very adorable sixth graders who are dragooned into one very large "Bing Goes the Internet" dance--complete with logo wear. The kids rock, the jingle not so much.

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Maybe you'll recall when I ripped apart the Bing jingle winner back in August. It was bad — real bad. But it's creator, Jonathan Mann is a talented guy, and even made a jingle ripping me, which was both better than the Bing one, and funny. Sadly, Microsoft now controls his Bing jingle and is subjecting little children to it.As you can see in the video below, Microsoft has forced a bunch of middle schoolers in Pennsylvania to learn and perform Mann's Bing song. The horror. It's hard to watch this without immediately thinking about parents who accept money to allow their child to be sponsored. Is this the future of branding?