Storyboard - 31/10/2009 - Part 1 - FSSAI Advtg Guidelines Food and beverage brands that together account for 16% of TV ad spends are grappling with new rules proposed by the Food Safety & Standards Authority of India. From softdrinks to chocolates to packaged snacks all categories will have to be a lot more careful about the claims they make in their communication and the creative license they use to market themselves. The rules are not final yet and most companies were leery about commenting. With most food and beverage brands jumping on to the health and wellness planks these guidelines take on even more significance.From:cnbctv18Views:2 0ratingsTime:06:40More inNews & Politics