"Come to Think of It, eBay"–Is That a Killer Ad Motto or a Desperate Plea for Attention? (Plus Old Commericals!)

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BoomTown is also not quite sure what to think of another new advertising campaign from an Internet giant--this time by eBay.With the tag line, "Come to Think of It, eBay," the print, television and online marketing campaign start today to "boost its standing as a holiday shopping destination."Interestingly, it has been crafted by San Francisco-based Goodby, Silverstein & Partners, which has also just nabbed the lead role in the $100 million advertising campaign by Yahoo.
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BoomTown is also not quite sure what to think of another new advertising campaign from an Internet giant--this time by eBay. With the tag line, "Come to Think of It, eBay," the print, television and online marketing campaign start today to "boost its standing as a holiday shopping destination." Interestingly, it has been crafted by San Francisco-based Goodby, Silverstein & Partners, which has also just nabbed the lead role in the $100 million advertising campaign by Yahoo.
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