I was commissioned by Digit London to art direct, design and animate this motion sequence for a Vodafone installation at Heathrow, Terminal 1. The animation itself is just over a minute long. Its purpose was to attract the eye of businessmen/women. The objective was to promote the unique services and functions that this phone had to offer for its users. The animation played on a 50" plasma screen that turned on its side; hence the unusual 'non-PAL' format. The plasma screen was built in to a six foot model of the Vodafone BlackBerry 7100v phone, which is housed in a 'pod-like' unit for interested on-lookers to find out more information. Due to success of the pod and the animation Vodafone ordered fourteen BlackBerry pods to be made and sent them on a worldwide promotional tour. Produced by: Digit London D esign + Art direction: Plan-B Studio A nimation: Steve Price P ost Production: Theo Green Photography: Magnus dennisCast: Steve Price