On May 13 & 14, WOMMA held its Word-of-Mouth Marketing University conference. Heidi Browning from MySpace and Chris Pan from Facebook discussed how can attention, affinity, and action happen best on each site. They also addressed how marketing messages spread differently between MySpace and Facebook. And, they talked about how best to monitor and measure [...]
On May 13 & 14, WOMMA held its Word-of-Mouth Marketing University conference. Heidi Browning from MySpace and Chris Pan from Facebook discussed how can attention, affinity, and action happen best on each site. They also addressed how marketing messages spread differently between MySpace and Facebook. And, they talked about how best to monitor and measure [...]