Storyboard - 7th November 2009 - Part 2 - Telecom Price Wars Early October the news that the TRAI was considering a mandatory per second billing option was enough to send telecom stocks tumbling. But barely a month down the line, every single major player has a per second plan ready and big bucks are being spent to advertise them. We find out how what was initially dismissed as a launch gimmick from Tata Docomo - has now become the industry standard.From:cnbctv18Views:0 0ratingsTime:04:53More inNews & Politics