This commercial is very neat, and it makes us feel happy. The little people, cars and buildings are made to look like little toys using something called tilt-shifting which makes real life, look like a little toy city. The commercial takes us on a miniaturized tour through Shanghai, New York, Santorini, London, Istanbul, and some custom office sets built in L.A. It will tilt your heart strings and you will have a smile. Video after the break :)
This film has been letter boxed to preserve the source image / tilt shift effect. The HP "Create Amazing" campaign is a global tilt shift campaign envisioned by McGarryBowen for HP shot, in Shanghai, New York, Santorini, London & Istanbul. The sets were shot in L.A. This cut also includes some of my existing footage from Rome & Sydney. I would like to thank HP, McGarryBowen & the cast and crew in all the cities around the world that made this happen. Behind the Scenes Sites: Stephan's Photos: web.me.com/thewebsite/HPPICS/HOME.html Evan's Set Construction Timelapse: evanrohde.com/EJR/HP_Timelapse.html Client: HP Agency: Mcgarrybowen Production Company: Partizan Entertainment Regional Teams: Motion Films (Turkey) Shanghai Job (Shanghai) Lovely Locations (UK) Charles Furer (NY) Set Design: Evan Rohde & Team. Music Artist: Mr Little Jeans Title: Rescue Song Writers: Monica Birkenes / Tim Anderson Published by: EMI Music Publishing / Copyright Control Produced By: Timmy 'The Terror' Anderson Copyright: 2009 Contact Details: myspace.com/mrlittlejeans100 Editor Peter Barton (theeditors.com.au ).Cast: Keith Loutit