Sorenson Media has been on a steady pace of innovation to meet the video publishing challenges faced by video professionals. The 14-year old company redefined itself this past year by expanding the workflow of its best-in-class encoding software solution, Squeeze, into a full fledged video delivery network called Sorenson 360. The combination of client-side and browser-based encoding with a high-quality scalable content delivery platform has helped Sorenson Media solve video publishing puzzle for its core customer base with an "all-in-one total workflow." Sorenson Media is in a unique position as it's the only company in the online video platform space that has been around more than 14 years and profitable for a long time. Sorenson Media introduced its first video codec in 1997. Apple licensed the Sorenson Video 1 (SV1) codec for inclusion in the Apple QuickTime video player, which helped established a new and higher standard for video quality on the Internet. The Sorenson Spark codec was the first Flash video codec and was also licensed as the original video codec used on YouTube. Since then, it has become the industry’s most ubiquitous codec, with well over one billion videos on the Internet encoded exclusively in the Sorenson Spark format. Over the past several months I've had the pleasure of speaking with Peter Csathy, who joined as President and CEO earlier this year, and according to Peter, "we are still in the very early innings (inning 2 of a 9 inning game) of the Internet video opportunity" and the game changes everyday. Last week Sorenson Media announced a major upgrade to its well-known player with a new version 6.0. Sorenson Squeeze, which was launched on November 3. Squeeze 6 includes a redesigned user interface with many enhancements in features and capabilities with innovative tools – such as email and text notifications and a secure review and approval process – that simplify the overall workflow and allow them to more easily encode and pub From Collection: klessblog's vid