A mere two months after the Los Angeles Dodgers inked a new, two–year, $45 million guaranteed deal with power hitter Manny Ramirez, the slugger got hit with a 50–game suspension for using a banned performance–enhancing substance. The reason, a “Behavior” clause written into his contract. The 50 game suspension will save the Dodgers 8 million dollars. Earlier this year Kellogg’s backed out of an endorsement deal with Michael Phelps because of a “Behavior Clause” they had written into the contract. You know them as “Morality Clauses”, but because of changing morals, they have become specific “behavior” clauses. There was once a time when an advertiser could get an agent to agree to the following clause: “If has committed any act that offends the community or any segment thereof and/or public morals and decency, such behavior shall be considered a material breach of this Agreement incapable of cure, and if in sole judgment such breach is likely to cause a diminution in the value of the commercial association with , then shall have the right, in addition to any other rights may have as a result of such breach, to immediately terminate this Agreement on written notice to . In such event, there shall be no further compensation payable to and such termination shall not limit or effect any other rights may have against under this Agreement on account of such termination.” However, society’s views of morality have changed, so contracts have gotten to be very specific as regards the “behavior” of the celebrities. With Michael Phelps, public drug use was clearly prohibited. These behavior clauses have even entered the world o Big Banks. The latest banking crisis underscored the importance of not appearing greedy in the face of massive government bailouts at taxpayer expense. The government refused to give “Bailout Funds” unless certain behavior standards were met. Corporate executive...