Hearing about what James has done (vimeo.com/7628143) was very inspiring. But there is after all, only so much we, as consumers can do. So I went in search of someone working in the media, who not only shared his vision, but was implementing it too. Uncovering Sublime, the first international sustainable lifestyle magazine, put a really big smile on my face. Printing on recycled paper is just the tip of the iceberg. Their ethos, approach, and content are grounded in wholesome living. And as if that's not enough, editors Damian and Laura Santamaria are taking on the media too...