Space Chair Project

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Toshiba ha enviado al espacio una… silla. De salón. Normal y corriente. Bueno, de más de 2.700 euros. En serio. Es un anuncio que promociona, de un oscuro modo que sólo algún creativo de Toshiba comprende, su nueva serie de televisores Regza SV. Un globo de helio elevó la silla 30 kilómetros sobre la superficie [...]
Nov
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In these days of technical wizardry when anything can be made to seem real, I really, really want to believe (and I do…) that this ad is all that it makes out to be.It is almost too good an idea for the product.You suspect the idea was one of those in the mind [...]
Nov
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16
As promotion for their new Regza SV LCD HDTV the folks at Toshiba took a page out of Justin Lee and Oliver Yeh’s book and rigged a chair with a helium balloon and some cameras letting it sail up up and away until it enters space.  The chair eventually breaks with the pieces flying [...]
In a stunt having nothing to do with Richard Heene, Toshiba has sent a chair to the edge of space for a new commercial. The chair, lifted by a helium balloon, was monitored by a ground crew using four GPS...

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First collected by towleroad
Nov 16, 2009
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In a stunt having nothing to do with Richard Heene, Toshiba has sent a chair to the edge of space for a new commercial. The chair, lifted by a helium balloon, was monitored by a ground crew using four GPS...
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