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2007 Hatch Opener

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profchristy first collected

Added 19 Oct 07

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ehbooboo added this video and said
Really interesting to see how great stuff would get pitched, and then tested on a focus group.
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2007 Hatch Opener lawsonclarke 5 min - Oct 4, 2007 Testing proves that testing works. We did an animatic of the greatest spot ever produced (Apple's "1984") then presented it to two actual focus groups. These are not actors. Produced for the opening of the 2007 Hatch Awards, New England's regional show. Directors: Roger Baldacci & Lawson Clarke Agency: Arnold