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Died Hard

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Collected from tongal.com Mar 8, 2010 with the description: Binaca� has been in your pocket keeping your breath conveniently clean and fresh for over 75 years. That great pocket-sized mouth spray may have even saved you when you really needed to freshen your breath during an important event such as a date, business meeting, social gathering or any close encounter. Now, Binaca� wants you to create a 15 or 30-second commercial spot to help promote the launch of its completely rejuvenated product line of refreshed flavors and sprays.\r\n�\r\n�\r\nBinaca\'s� main brand objective for the commercials is to create a call to action for consumers to try Binaca�.� The commercials should exemplify how Binaca� gives you a strong "blast" that freshens your breath and how it is a must have to avoid any embarrassment relating to bad breath.�\r\nThe target audience for Binaca� skews younger from 16-39 among both men and women.�\r\nThis contest will be worth a total of $7,500 and consist of four phases so there�s a place for all of you to contribute, regardless of your skill set.\r\n\r\nPHASE 1: CONCEPT � In 250 characters.