Challenge to the notion of late that one can improve the environment by “shopping to save the planet.” Among many false solutions now coming at us, it is surely the most peculiar, but so American: every crisis viewed as a new business growth opportunity. Obviously the better answer is less use of energy, materials, consumption, not more, as we said in the video. And to separate fake solutions (like “clean coal” and “clean nuclear” and industrialized large-scale biofuels) from real ones.