In a revolutionary video, the late “The Father of Advertising David Ogilvy calls for a shift in the role advertising plays; how direct response advertising is far more powerful than “general” advertising. His brilliance translates to how social media and online marketing - in fact, all communication activities - should be about bottom line results.ShareThis
Renowned Advertising guru David Ogilvy gives a brief speech on the importance of direct marketing.
David Ogilvy brought science to advertising. His innovation was to prove to clients that marketing didn't have to be a hire-and-hope affair.
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