David Ogilvy & The Truth About Advertising

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Nov
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David Ogilvy on Direct Mail from whydirectmail.com
more about "David Ogilvy on Direct Mail", posted with vodpod
Dec
2008
davidbarens added this video and said
The father of advertising seems to be a digital prophet!
Nov
2008
David Ogilvy & The Truth Ab... from www.ginocosme.com
In a revolutionary video, the late “The Father of Advertising David Ogilvy calls for a shift in the role advertising plays; how direct response advertising is far more powerful than “general” advertising. His brilliance translates to how social media and online marketing - in fact, all communication activities - should be about bottom line results.ShareThis
Oct
2008
davidcushman commented on this video
Direct from series 1 of Lost?
Feb
2008

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Renowned Advertising guru David Ogilvy gives a brief speech on the importance of direct marketing. David Ogilvy brought science to advertising. His innovation was to prove to clients that marketing didn't have to be a hire-and-hope affair. 38세에 광고에 입문한 광고인
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