Ad Council Launches New Campaign to Prevent Youth Reckless Driving
UR the Spokesperson campaign empowers teens to 'Speak Up'
WASHINGTON, DC / PRNewswire / - Car crashes are the number one killer of teens in the U.S. and The Advertising Council wants to put the brakes on this alarming situation. In partnership with a coalition of state Attorneys General and consumer protection agencies, SADD (Students Against Destructive Decisions) and AAA (American Automobile Association), the organization launched the UR the Spokesperson campaign today to save lives by reducing youth reckless driving.
National Highway Traffic Safety Administration (NHTSA) data show that, on average, more than 300,000 teens are injured in car crashes each year, nearly 8,000 are involved in fatal crashes and more than 3,500 are killed. NHTSA research also shows that teen drivers are involved in more than five times as many fatal crashes as adults. Young drivers are more likely to speed, run red lights, make illegal turns, and die in an SUV rollover.
With the message "Speak Up," the UR the Spokesperson campaign targets young adults between the ages of 15 and 21 and encourages them to be the spokesperson against reckless driving by empowering them to speak up when they are in the car with friends and don't feel safe. The campaign also seeks to increase awareness about the dangers of reckless driving and educate teens on how to be safe drivers by focusing on safe speeds, avoiding distractions, wearing seat belts, and the differences associated with driving SUVs. AAA will be assisting the Ad Council in these efforts nationwide through its clubs and SADD will be helping to spread the message by reaching out to its 350,000 student members.
"This is a vital campaign that will empower teens to speak up when they feel their safety is threatened," said General Thurbert Baker, Attorney General of Georgia. "Too often teens are worried about their reputation and that they won't be 'cool' if they sp
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