I'm taking a class in Media Economics at the New School, and while doing research on online advertising, I came across an ad campaign by ValueClick Media called "The Performance Interviews." As a videodancemaker I immediately noticed their banner ad, which contained a small video depicting a Bay Area aerial dance group called Project Bandaloop. The video was eye-catching and compelling, but what struck me as strange was that interspersed with the dance footage were marketing consultants talki...
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