If you’re a marketer in search of a better way to tie your sales and marketing efforts together and have five minutes to spare, watch the video below.

The video is from BNET’s Selling Power Daily Report, a series of online videos tailored for the busiest of business professionals.

In this video, Joan Kratz, senior vice president of marketing at Premiere Global, explains how technology has proven to be more effective than direct mail when it comes to prospecting and lead generation.

Only five minutes long and worth the watch, check it out:

Matt Hill is CEO of Shopit, a networking site where users can buy, sell and trade items, as well as promote themselves and their businesses. Hill talks about the broad spectrum of services that makes his site unique and how he caters to his target audience.

Scientists discuss e-waste, the fastest-growing component of the municipal waste stream worldwide, and the impact it has on those whose lives depend on it.