We think a big percentage of the success of a web start up “among many others” is based on traffic. Sososher is at the beginning stages of design and construction – so we thought rather than do a Beta or Soft launch, we would start to generate traffic BEFORE the website has actually been launched.
Rather than having a static holding page, we have designed an interactive Dynamic Flash Holding Page (in the style of a News Reporters desk) to gain user interest. Features include a News Letter sign up, playable MP3, an iPhone with a countdown timer – informing you of the launch date, links to our Face Book Fan Page and MySpace page, a flash puzzle - as and when there are further developments and the launch date gets nearer the hand will place another piece of the jigsaw on the desk, slowly revealing what Sososher is all about “creating an air of mystery” and enticing the user to regularly check back at www.sososher.com to see more of the puzzle being revealed.
The strap lines that we use are:-
• The way you shop online is about to change
• What a refreshing change to static holding pages.............
• Sososher – it’s a bit of a tongue twister isn’t it “try saying it three times in a row”. Now you’ve heard the name, you’re going to have to find out what it means.
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