The 2008 European football championships requires a lot of money, which is generated largely through sponsorship. Companies using the championships to advertise their products, but which are not official Uefa partners, risk a lawsuit. But it's not always easy to tell what's legal and what's illegal ambush marketing. (SF1)
The 2008 European football championships requires a lot of money, which is generated largely through sponsorship. Companies using the championships to advertise their products, but which are not official Uefa partners, risk a lawsuit. But it's not always easy to tell what's legal and what's illegal ambush marketing. (SF1)