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US Soccer Federation It Starts Here

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Added 15 Jun 08 from vodpod.com
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Title: It Starts Here Client: US Soccer Federation Airdate: June 2008 Agency: Element 79 Partners, Chicago Executive Creative Director/CCO: Dennis Ryan Creative Director: Danny Schuman Art Director: Derrick Ho Copywriter: Tom Wilson Executive Producer: Rob Jaeger Audio Engineer: Jason Rizzo Production Company: Therapy Films, London Director(s): Paul Shammasian, Ludwig Shammasian Executive Producer: Barry Hughes Producer: Tessa Mitchell Editing House: Optimus, Chicago Editor: Jan Maitland Producer: Brian Hrastar Audio: Optimus, Chicago Audio Engineer: Bruch Lash Music Company: Black Iris Music Composer(s): Black Iris Black Iris Builds Excitement For World Cup Soccer The Brief: Black Iris has harnessed its collective bicoastal energy to create a soundtrack that moves us from the deeply personal strums of a single guitar to a rousing, crowd chanting anthem in the latest US Soccer Federation Men's National Team spot, It Starts Here. The spot opens where the hard work really begins: punishing early morning work outs, pre-game strategy sessions and introspective moments on tour buses, then transitions with the synergistically crafted soundtrack to the big moment: the US Soccer team taking the field to a throng of chanting fans. [from Blip.TV]