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Charles Leadbeater: The rise of the amateur professional

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rigarza first collected in Innovation Media

Added 16 Jun 08
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Sep
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teachandlearn commented on this video
"The pay-offs to innovation are greatest where the uncertainty is highest." That's why I love innovation in the classroom - you never know where your innovating strategies will take you!
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heyjude added this video and said
Author of "We-Think: Mass innovation not mass production".

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http://www.ted.com In this deceptively casual talk, Charles Leadbeater weaves a tight argument that innovation isn't just for professionals anymore. Passionate amateurs, using new tools, are creating products and paradigms that companies can't. He describes the rising role of serious amateurs ("Pro-Ams," as he calls them) through the story of the mountain bike.